Giorgio Armani’s Acqua di Giò pour Homme is currently the top selling men’s fragrance in the United States. The opening citrusy blast is pleasant and invigorating, and soon after the heart of the scent appears: synthetic jasmine lending a pleasant floral aroma, a bouquet of fruits gushing in the accord, and a well integrated aquatic note imparting a slightly salty tinge.
This is where things get murky: the opening scents of the perfume are rather fleeting. Within a short period of time, the basenotes of the scent are revealed: cedar, patchouli, white musk, and rock rose. These basenotes (the true test of a great scent) differ greatly from the hesperidic start and smell like a wet cardboard box of rotting watermelon.
Acqua di Giò’s popularity is commonly associated with the younger set; it is many teenagers’ first cologne—their graduation from various Axe body sprays. These body sprays rely solely on topnotes: the initial scent does not change; it only grows weaker and needs to be reapplied (too) liberally. Upon acquiring their first frosted bottle of Acqua di Giò, cologne novices apply this technique as well—they desire (and most importantly believe that women desire) the initial marine scent on continuous loop—yet there is no time-traveling when it comes to scent and skin, and thus a layering effect occurs. The cologne is applied to the point where the scent lingers behind the subject like a motion-blur.
The Italian grand couturier house has failed us in this regard—less so for their subpar product, but for creating a flawed universal. One senses that Armani is aware of this; they mistakenly placed its highest label (Giorgio Armani) on Acqua di Giò and are now looking to distance itself from its best-selling product. Perhaps too late for our sons and suitors of our daughters.
Outstanding.
Axe Body Spray…
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[...] not because they reflect daily experience, but because they exist so beyond what is perceived to be common and [...]
[...] to the sake of creating a space for meaningful dialogue. (Though, it’s probably unfair to blame everything on social networking sites, there’s always the possibility that narcissim predated [...]